Electronic Arts and the Shareholders

I've been reading Twenty Sided by Shamus Young, who really gets on EA's case about making stupid decisions (DRM, bad games, unfinished games, stupid games, DRM, etc). He blames most of those decisions on EA's board of directors wanting to please the shareholders. (the idiocy of that whole system is a topic for another time)

So, my idea as I was waking up this morning - what if you got a collective of gamers together, and each of them bought at least one share in the company (preferably much more, as shares are only $20 right now). If they got enough members, they would become a major shareholder in the company, and be able to influence the way the company is run by more than just their buying habits.

Anyone out there an expert on this type of thing? If you got only 10,000 gamers to join with $100 investment, you would have control over $1,000,000 .. would EA listen if you threatened to sell it all? EA has to listen to their shareholders, but their shareholders probably aren't going to be the ones buying the games - and could care less about the quality - they are just there to look after their money, and if EA is making money, it's all good. But, the gamers are looking for quality, which would also lead to more money. It's how all of these companies got started, and now that they have made it, they push their way through the competition with marketing, even if their games suck.

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